The story behind Swellbase
Built inside a busy outdoor centre
Hi, I'm Adam.
I run Blue Coast, a multi-activity centre in Scotland. Like most operators, I've spent years wrestling with booking software that wasn't built for us, so I decided to build what outdoor centres actually need.
I spent months talking to operators across the UK and the same frustrations came up everywhere. That's why I built Swellbase: not another generic booking system, but a platform designed from the ground up for how we actually work.
No investors. No corporate priorities. Swellbase is independent & self-funded. We can price fairly, build what actually matters, and focus entirely on making this work for operators like you and me.
Personal support, always. When you get in touch, you're talking to me—or a small team who've actually spent time on the water and in the centre office.
One more thing. Every booking through Swellbase contributes to verified reforestation projects through our partnership with Ecologi. Running an outdoor centre means looking after the places we operate in and this is one small way we can give back.
I hope Swellbase helps you spend less time on admin and more time doing what you got into this for. Cheers!